3D Motion Design for Street Food Lovers Telegram Channel that shows the transformation of a 2D logo into a 3D city with a variety of street food joints. The duration of the video should be no more than 12 seconds. Use the style of cubism to preserve the geometry and brand's signature colors.
TASK
compared to the channel's average figures for 2025
UGC/Organic Reach
15+
Retention
Rate
Rate
70%
Reach
+10%
Shares
+100%
Engagement
Rate
Rate
+30%
SUCCESS METRICS
PROJECT PIPELINE
Both photographs of urban scenes and 3D renders were used as reference materials. The style for the project was developed
in collaboration with the client.
in collaboration with the client.
01. MOODBOARD
The project has developed a unified style
of buildings and urban environments using neural networks from Recraft, Nano Banana, Seedream, and Kandinsky.
of buildings and urban environments using neural networks from Recraft, Nano Banana, Seedream, and Kandinsky.
02. AI
In the beginning, a 3D scene was created using primitives in Blender in order to work out the angles and details of the objects.
03. DRAFT MODELING
A camera animation was used to transition from a 3D scene to a 2D logo. To add more dynamics to the video, close-ups and general shots were alternated.
04. ANIMATION
The buildings were modeled in Blender,
the kiosk and furniture were created
in Cinema 4D. The lighting and materials were customized in Blender to create
a unique look for the project. Based on the first scene, we developed a consistent style for the entire project.
the kiosk and furniture were created
in Cinema 4D. The lighting and materials were customized in Blender to create
a unique look for the project. Based on the first scene, we developed a consistent style for the entire project.
05. STYLIZATION CONCEPT
Based on the concept of the first scene,
the buildings and surroundings in the remaining scenes of the project have
been carefully detailed and textured.
the buildings and surroundings in the remaining scenes of the project have
been carefully detailed and textured.
06. SCALING THE CONCEPT
Sequence was assembled in After Effects, featuring Lumetri Color grading
and a seamless transition from
the final 3D scene to the packshot.
and a seamless transition from
the final 3D scene to the packshot.
07. POST-PROD
