TASK
Creating a 10-13 seconds credit card product video. The style should be minimalistic, futuristic with a high key lightning, using the main colors of the brand. Adapting the video for use on the website, Telegram, Instagram, and on YouTube.
compared to the channel's average figures for 2025
Retention
Rate
Rate
+43%
View-Through Rate
25%
Engagement
Rate
Rate
+20%
Click-Through
Rate
Rate
+1,5%
Conversion Rate
+5%
EXPECTED IMPACT
The references were selected based on
an analysis of advertising campaigns
by Russian and foreign banks.
an analysis of advertising campaigns
by Russian and foreign banks.
01. MOODBOARD
Neural networks, such as Recraft, Midjourney, Lovart, and Kandinsky, were used to create harmonious compositions and recognizable objects.
02. AI
The environment was created in Blender, the card and the objects were modelled
in Cinema 4D. All elements were imported and combined into a composition
in Blender.
in Cinema 4D. All elements were imported and combined into a composition
in Blender.
03. MODELING
Animation was created in Blender using keyframes, the Graph Editor, and Empty object animation.
04. ANIMATION
A bright and airy atmosphere was created with high-key lighting. Purple and its shades were complemented by white and light gray in order to create an image of care, love and simplicity suitable for a wide audience.
05. TEXTURING
The environment, card, and objects are rendered on separate layers for color correction in After Effects. Then the Lumetri Color and Reel Smart Motion Blur plugins were used.
06. POST-PROD
