Creating a 6-8 seconds juice product video. The video should look realistic with antique elements in the background
and a high key lighting. Adapting the video for use on the website, Telegram, Instagram, and on YouTube.
and a high key lighting. Adapting the video for use on the website, Telegram, Instagram, and on YouTube.
TASK
compared to the channel's average figures for 2025
Saves
+10%
View-Through Rate
22%
CTR
+1,2%
Shares
x1,5%
Engagement
Rate
Rate
+20%
EXPECTED IMPACT
Based on the analysis of drink product videos, the elements of the environment
and design were chosen to convey
the values of the product.
and design were chosen to convey
the values of the product.
01. MOODBOARD
The neural networks such as Recraft, Midjourney, and Kandisky were used to create the project.
02. AI
3D models were created using Cinema 4D. They were imported into Blender, where the background objects were modeled and the final composition was assembled.
03. MODELING
The animation was created in Blender, using keyframes, the Graph Editor, and an Empty object. The liquid was baked using Alembic.
04. ANIMATION
Based on references from commercial photography Gobo light was used. Texture maps for realistic materials were prepared in Figma.
05. TEXTURING
The environment, can, liquid, and fruits were rendered on separate layers for color correction. These layers were assembled and post-processed using Lumetri Color
and Reel Smart Motion Blur plugins in After Effects.
and Reel Smart Motion Blur plugins in After Effects.
06. POST-PROD
